Snack Rebrand & Flavor Revamp

I'm looking for a dynamic designer and food technologist duo who can bring a burst of creativity to two major aspects of our beloved Lays brand: its packaging and flavors. Here’s what I envision for this exciting project: - **Packaging Makeover:** - Refresh current design to captivate all age groups — kids to adults. - The new design should pop on the shelves and clearly communicate the new flavors. - Eco-friendly materials are a plus, aiming for sustainability. - **Flavor Innovation:** - Develop tantalizing new flavors that appeal to our broad audience. - Research and propose flavor trends that could become fan favorites. - Ensure balance between innovative and familiar tastes to retain existing customers while attracting new ones. - **End Goals:** - Drive higher sales through eye-catching packaging and addictive new flavors. - Strengthen our brand's presence in the market. - Make our Lays products the go-to snack for consumers. **Skills and Experience:** - Expertise in graphic design, with a portfolio of successful packaging projects. - Strong background in food science or culinary arts, specifically in flavor development. - Understanding of market trends and consumer psychology. - Experience in creating designs that appeal to a wide demographic. - Proven track record in projects that have increased sales and improved brand recognition. I'm eager to work with innovative minds who are passionate about taking a household name to the next level with vibrant aesthetics and irresistible tastes. If that's you, let's transform the snack aisle together!