Digital Sales and Marketing Specialist

About Us: Lato is a digital B2B SaaS platform designed to empower travel agents worldwide in running their businesses efficiently. Responsibilities: Administrative and General Support: - Manage emails, calendar, and appointments for team members. - Prepare and edit documents, reports, and presentations. - Handle data entry and maintain organized digital files. - Assist in coordinating meetings and follow-ups. - Provide ad-hoc support to various teams as needed. - Conduct research and assist in special projects. Customer Support: - Respond to customer (technical and non-technical) inquiries via email or chat promptly and professionally. - Troubleshoot common customer issues and escalate when necessary. - Maintain a knowledge base of frequently asked questions. - Nurture customer relationships to enhance their experience and loyalty. CRM Management: - Maintain and update customer relationship management (CRM) systems. - Segment and organize contacts for targeted marketing efforts. Marketing and Outreach: - Execute and manage email campaigns to reach and nurture potential clients. - Assist in cold calling prospects to introduce our SaaS product. - Create visually appealing graphics and designs using Canva for marketing materials. Content Creation: - Assist in creating blog posts, articles, or whitepapers related to our SaaS product or the travel industry. - Generate content ideas and conduct research for articles. Social Media Management: - Schedule and post content on social media platforms. - Monitor social media channels and engage with the community. User Onboarding and Training: - Help new customers navigate our SaaS platform. - Develop and maintain user guides or video tutorials. SEO and Online Presence: - Optimize website content for search engines (SEO). - Monitor online reviews and respond to customer feedback. Project Management: - Support project managers in tracking tasks, timelines, and milestones. - Help with project documentation and communication. Data Management: - Assist in data collection, analysis, and reporting. - Help maintain and update customer records and databases. Product Feedback and Improvement: - Collect user feedback and insights to contribute to product enhancement. - Collaborate with product teams to prioritize feature requests. Event Coordination: - Assist in organizing webinars, online events, or trade show participation. - Manage registrations, invitations, and follow-ups. Analytics and Reporting: - Monitor and report on website traffic, user engagement, and marketing campaign performance. - Generate regular reports for management. Market Research: - Gather information on competitors, industry trends, and customer preferences. - Provide insights to support product development and marketing strategies. Localization and Internationalization: - Assist in adapting our SaaS product for international markets. - Coordinate translations and cultural adjustments. Partnership and Affiliate Management: - Identify potential partners or affiliates for collaboration. - Support partnership outreach and relationship management. Legal and Compliance: - Help ensure compliance with data protection and other relevant regulations. - Assist with contract management and legal document organization. Qualifications: - Excellent proficiency in spoken and written English is essential for effective communication. - Proficiency in Microsoft Office Suite and Google Workspace. - Strong organizational and time management abilities. - Attention to detail and problem-solving skills. - Experience in customer service, marketing, or administrative roles is a plus. - Familiarity with SaaS products or the technology industry is advantageous. - Basic design skills using Canva or similar tools. - Reliable internet connection and remote work setup. Benefits: - Flexible working hours. - Opportunity to work with a dynamic and innovative SaaS company. - Competitive compensation based on experience. - Potential for growth within the organization. Application Instructions: Interested candidates should submit their resume and a brief cover letter outlining their relevant experience and availability. Please include "Digital Sales and Marketing Specialist - [Your Name]" in the subject line. Join us in helping Lato continue to deliver exceptional service to our customers, empower travel agents worldwide, grow in the exciting world of SaaS technology, and expand our marketing efforts!